The CDCE Brand Identity
CDCE, Inc., a certified WBE, has been solving Corporate America's mobile computing needs since 1984. In the early years, the company supplied semiconductor devices and manufactured memory, hard drive, and motherboard upgrades for portable computers.
It was at this time that CDCE chose Rex, the smiling red dinosaur loaded with a circuit-board, as its representative and loveable trademark. Rex visually indicates the company's solid and unwavering commitment to friendly service, reliability and end-to-end capability. Based on the early concept that CDCE will "keep your computer from becoming a dinosaur," Rex, like a computer, can be upgraded so that even in the most demanding workplace environment, he can meet the needs of the customer.
In 1999, Panasonic provided CDCE with the Toughbook, also known as the Rugged Original laptop computer, and introduced the company to the wireless world. The Toughbook and Rex, another "rugged original," teamed up to bring customers reliable computing for workforces serving a broad cross section of markets, including Field Service/Sales/Route Accounting, Insurance, Healthcare, Transportation/Logistics, Public Safety/State & Local Government, Telecommunications, Utilities, and Federal Government. By 2000, CDCE had become expert at installing wireless LANs and WANs in some of the most difficult terrain, both indoors and outdoors for local, regional, and national mobile wireless customers.
Today, CDCE is the premier mobile wireless integrator in Southern California, and Rex still stands as a symbol of the company's commitment to providing customers with the most reliable mobile computing systems available.